Product DeliverySep 30, 2024Fintech scaleupOutcome: 3 positioning options validated
AI-assisted product discovery for a new market
A quick research loop helped a product team validate positioning in two sprints.
We ran an AI-assisted discovery loop:
- Pulled anonymized customer interviews into a shared workspace.
- Used a scripted prompt to cluster pain points, then had humans rename the clusters.
- Prototyped landing pages with copy variations generated from the clusters.
Within two sprints the team had evidence-backed messaging options and a shortlist of features to build next.